Carolyn our founder, has built a career as a Technical Clothing Designer for humans. With over 20 years of design experience, she is a self-confessed kit nerd and lover of all things outdoors.  

Working with many globally recognised outdoor brands has given her the skill and expertise, to build a performance brand specifically designed for dogs.

Fell Dog was forged in a wild moment on a Lake District fell. When the weather rolled in, Carolyn soon realised that her dog Tilly was wearing inadequate gear for the harsh wet environments they found themselves in. The storm passed, but Tilly’s collar remained wet for hours and soon smelt pretty bad.

It seemed a basic design fundamental to produce a quick-drying and stink-free solution.

This was the beginning of the design journey and with that the Fell Dog brand was born.